The Brains Behind

eWriting For Kids!

Bob Waterman

When Bob was an elementary school teacher, one of his favorite subjects was writing. After 16 years, two in the inner city, he began producing sound filmstrips and videos in his garage. His company, Pied Piper Media, released more than 40 titles on Literature for Children and English Composition, used in more than twenty thousand schools.

Bob Waterman

Executive Producer

Gary wrote, storyboarded & directed WIN THEM OVER! He oversaw the entire eWriting For Kids! program development, drafted website documents, and managed relations with programmers and designers. He has also written, produced, & directed motivational, educational, & interactive
media which have won 56 international festival prizes. Also, two of Gary's productions were chosen among the Top 20 Instructional Films of all time. He was a Senior Lecturer & administrator in the USC cinema school from 1995 to 2009.

Gary Goldsmith

Creative Director

Tim wrote and produced the Revising Guidelines and Editing Marks video tutorials and handouts. He gave invaluable in-the-trenches advice on teaching strategies, program documents, and teacher resources.

Tim Bedley

Classroom Strategist & Producer

Our Talented Team


Antje Mills

Website Designer/Manager

The shrinking publishing industry originally brought Antje into the world of website design and development. Her passion for digital art together with today’s growing technology, enticed her to stay.


Previously, Antje worked more than 11 years as a journalist. First for the Huntington Beach Independent and Daily Pilot as a reporter, writing about community issues, interviewing everyone from firefighters to city council members, and political leaders. A few years later, she found her true niche as a magazine editor for a trade publication. From there her writing skills and political science background launched her in new direction as a writer/media liaison for a non-profit organization, which included world travel.


It was only after Antje moved to Oregon, where writing jobs were limited, that she ventured into website design. From 5 years as a dedicated web manager/media director for a large RV company, she acquired the skills needed to operate her own company.


Antje saw the growing need to produce visually pleasing websites that are easy to navigate and also highly functional. She believes, that small to medium-size businesses need help to establish an online presence and develop marketing plans that included a range of options. In 2008, Finessa Web Works was launched and serves a variety of businesses throughout Orange County.


Jim Froling

SEO Specialist

In the past 25 years, Jim held senior positions in sales and marketing management in the computer and consumer electronics industry.  In this capacity Jim sold to, and marketed through, major international distributors like Ingram Micro and D&H Distributing; big box retailers including Best Buy and JC Penney; electronic retailers like QVC and Home Shopping Network;  and major e-tailers from to


In the background Jim promoted his companies and products online.  In the foreground, Jim championed the small specialty store and fought for a level playing field relative to large national retailers on pricing, promotions and products.


Tired of corporate politics and endless travel, Jim finally came home to Orange County to stay.  A friend with a pool maintenance business asked him to help with his website’s local visibility on Google.  Within a short time Suncoast Pool and Spa Services was at the top of search results on Google, Yahoo and Bing throughout Orange County.   At this point Jim realized that he could serve his fellow OC locals helping small businesses navigate the increasingly complex waters of local internet marketing while staying off airplanes.


Carmen Maltez

Admin. Assistant, Waterman Foundation

Carmen is a talented and creative individual. She has a background in education and speaks fluent Spanish. Her interest in today’s high-tech approach to learning has made her a valuable part of the team. In addition, her friendly attitude and organizational skills have helped keep the Waterman Foundation running smooth.